考研英語(yǔ)二翻譯答案解析
The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brain-scan experiments, the demands of so much decision-making quickly became too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping emotionally – which is the point which we accumulate the 50 percent of stuff in our cart that we never intended buying.
超市的設(shè)計(jì)就是為了吸引顧客長(zhǎng)時(shí)間逗留。原因很簡(jiǎn)單：逗留的時(shí)間越長(zhǎng)，你看到的越多；看到的越多，你買的'更多。而超市有很多商品。食品營(yíng)銷研究所研究表明，一般的超市大約有44,000種不同商品，有些超市可能還要多幾萬(wàn)個(gè)種類。這么多的選擇已足夠讓購(gòu)物者信息超載。通過(guò)腦部掃描實(shí)驗(yàn)，大腦決策強(qiáng)度之大，很快讓人們無(wú)力承擔(dān)。購(gòu)物40分鐘之后，大多數(shù)人放棄理性有選擇地購(gòu)物，開(kāi)始感性購(gòu)物——這就是為什么我們的購(gòu)物車?yán)?0%的貨物是我們從沒(méi)打算要買的。
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